SERIES OF 12 POSTERS, 24″ x 36″
This poster series explores the use of traditionally feminine colors and symbols to portray strength and sass. The posters use familiar designers’ names and imagery to appeal to a specific audience; the empowering phrases then contradict the expected superficial slogans often used in advertisements aimed at that same audience. These posters show that strong women do not have to avoid the color pink in an attempt not to appear weak. The scale and number of posters confront the viewer and lend themselves easily to the concept of empowerment.